You want a collaborative partner who believes in your vision as much as you do
(Not to mention who has the serious design chops to ensure your website is made to click)
You're what I've been looking for
Zig Zag Creative defies expectations—and we’re real good at it
Zig Zag: to diverge from the norm, to disrupt by nature, to go against the grain, to welcome the detour, to make a bold statement.
We're a founder-led studio with a tight team of creatives behind it, crafting brand and website worlds that feel immersive and playful.
All roads zig zags lead you further than the typical (read: boring) path ever could
Around here, we embrace what makes us weird. We dare to dream bigger. We think outside the box and have been known to toss the rulebook. But, don’t let that fool you:
We don’t just make things without a plan. We see the web as a place where strategy and play can coexist, and create the websites to prove it.
When we diverge from what everyone else is doing (think: following trends, building pretty websites without substance, templates), we lead with authenticity, move with purpose, and create a lasting impact on our communities.
If you’re tired of the “same old” stuff, hop in. We’re going on a mission.
Our preferred route? Building a fun-meets-functional website to get you to your destination a hell of a lot faster.
From online vintage shop owner to website designer (and 485 hobbies in-between), I’ve dabbled a lot
You can probably consider me a Pro Dabbler at this point. But they’ve all had one thread in common: Real connections were built on what I enjoyed most, not what I thought I should be doing.
When it comes to your website, following your joy leads to the genuine connections that help me design a website you’ll not only love but one that works.
Let me set the record straight: the personal stuff is data, too
Sure, I love a good data deep-dive, but building connections with your people (the kind that convert) isn’t just about the cold hard facts.
My job as your website designer is to ask the right questions, clearly understand your people, and find the bridge between what’s important to you and to them.
Yapping about your credentials won’t get your audience to work with you. But that super specific quirk you thought nobody would care about that actually makes people say, “I thought I was the only one!”? That probably will.
In life, in business, in everything we do
We nurture deeper connections
If your website isn’t connecting, it’s not converting. Every element of every website we create is strategically designed to build deeper connections with your people. That’s partly why I love traveling so much—it’s the people that alter your perception of your surroundings, not just the place itself.
We lead with play
Being willing to play means tapping into something that isn’t so serious (but can, ironically, land you some seriously good results). That’s why I team up with creative folks—personal brands, service pros, and solopreneurs—with larger-than-life personalities: they know the importance of playing as hard as you work.
We care about accessibility
Accessibility is a top priority for us. We care about designing and developing websites that are well-rounded and work on all fronts, all platforms, and for everybody.
We prioritize inclusivity
As an Asian woman-owned business, we put our faith in and money behind people of color. As creatives who believe that everyone deserves access to our space, we strive to create digital spaces that are easily available to everyone.
We follow our weird
And we’re unapologetic about it. When we follow what brings us joy, no matter how different, instead of the trends everyone else is following, we give others the permission to follow their weird, too.
If I were to boil down what Zig Zag is all about in five sentences, it would be these:
You can’t build a badass website without badass branding (it’s the first step!).
Fun and functional can (read: should) exist at the same time, but pretty doesn’t automatically mean profitable.
Strong website design starts with asking the right questions—and sometimes a lot of them.
Copy comes before design, not the other way around.
The best websites have one thing in common: they’re built to connect.
Daydreaming about:
Traveling to a new place (current bucket list location: Antartica). If I could, I’d very happily live out of a suitcase and travel the world.
Hyperfixating on:
A new hobby. I’m a self-proclaimed serial hobbyist. For example, I once learned to sew a pair of overalls from scratch only to never wear them, and I’ve tried to knit a sweater at least 4 times. 5th time’s a charm, maybe?
Sipping on:
An iced matcha latte—but never from a regular coffee shop (they just don’t make it right).
Watching:
1000% binging a trashy reality TV series because the dramaaaa, or a cheesy rom-com. There is no in-between.
Craving:
Really anything my husband cooks (a.k.a. if I don’t have to cook, I’ll eat it). But if I simply had to choose, a warm bowl of pho.
Currently designing:
Your new website? 😉
But I’m not one to yap about myself all day long
"I can’t think of anything she could’ve done better—the process, communication, and her attention to detail were phenomenal!"
“Before working with Olivia, I was bit nervous because branding felt so subjective, and I was worried monthly’s vision might get lost in translation. But, Olivia made the process so much fun, helped me figure out exactly where the brand should head, and I am SO happy with how everything turned out.
It’s amazing how she did customer research, optimized for conversions, and made decisions based not only on aesthetics but also functionality.
monthly now looks more professional, complete, and whole. The new website beautifully tell our story and explain the functionality of period underwear, helping customers make better purchasing decisions. If you’re considering working with Olivia, DO IT. You won’t regret it.”
—Aiko P, monthly
“This rebrand pushed me to raise my prices, and I've already got 2 new inquiries booked!”
"Before working with Olivia, I’d been DIY-ing for a long time. I was embarrassed to show people my website and felt insecure whenever I posted anything online. It held me back from showing up fully.
Now I feel rejuvenated and confident—I finally have a real brand identity. I've had so many compliments about the rebrand and the gorgeous new site. I used to spend hours saving beautiful branding on my Pinterest board, and now I spend days admiring my own website!
If you found Olivia, you've hit the jackpot. She will be 100% dedicated to your brand story and vision, and elevate it to another level. But you're not just getting a rebrand—you're getting a conversion strategist too. She looks into the user journey, sitemap, points of interaction on the page, and makes sure your website is not just looking good, but converts well too."
—Leanne W, Leanne Wong & Co
"You've ruined me for any other web designer & developer, and I mean that in the best way."
"Olivia came SO highly recommend, and I felt complete trust handing over the reins. She had the most beautiful balance of knowing what was fun/aesthetic AND what made sense for customer experience AND being so development savvy. It’s the triple threat I dreamed of.
Her communication is INCREDIBLE. She always kept me in the loop, and I truly felt like I had all her attention—even though I know for a fact she had other projects in the works. Her process was wonderful, and the end product was beyond my wildest dreams.
Knowing that I can call on Olivia and every deliverable will be 10x what I ever anticipated? That’s wild to me. Any project I have in my mind, I’m 100% throwing her way to dream up—because I think she’s one of the most talented designer/devs out there."
—Hanna M, Boundless Copy
“I've worked with over 7 developers at this point, and Olivia is my favorite.”
“I wanted a biggg makeover for my website—my old one was multiple years old with tons of bugs. I knew I wanted to start fresh with a new design and structure, and I needed a really skilled developer to make all my ideas come true.
I checked out the responsiveness and interactions on a lot of sites Olivia's built, including her own, and I was really impressed with how finished it felt. I gave Olivia so many pages to do and she did them so quickly and with so much attention to detail—she must have saved me like a month of work! But let's be real, if I did it myself, I would have had to sacrifice so many ideas because I wouldn't know how to execute.
If you have the chance to work with Olivia—TAKE IT! She is so generous with her time and effort, and I know she always puts in her best.”
—Alyssa N, ATNN Design
"Working with Olivia to design my website was an absolute dream!"
“I was excited to partner with an expert who showed genuine care in my business. Olivia listened to my feedback and embraced the changes I wanted to make, making me feel valued and understood. I feel so confident that my website is not only beautiful, but also functional and built to convert.
If you’re considering working with Olivia, DO IT! You’re going to enjoy the process so much because she will literally make your web dreams come true. Trust her with your vision, she’s the best!”
—Lucy S, Create Heart Work
"Olivia has been so great to work with! Her designs are fun and her understanding of our brand is SO thorough"
"We’ve worked with Olivia for our branding and website, and each time she’s been super in depth, helping my business partner and I gain a deeper insight into our look, feel, and audience. She's helped us define our brand and how we want to target our audience.
Having a place to send folks to and just being discoverable on the web is gonna be immensely helpful for us!"
—Jadah C, Red Eye Creative
Browse the blog for the latest tips & how-tos on designing your DIY website (without the DIY feel)
Who loses out when a creative visionary like you isn’t visible to your people?
Answer: Everyone.
Let's fix that
