You’re exactly what your dream clients have been searching for—and now you’re impossible to miss
(Or at least that’s what I see on the other side of this Inquiry Form 😉)
Inquiry form
This is gonna be fun!
Hey, I’m Olivia! Serial hobbyist. Self-proclaimed matcha snob. Allergic to beige.
No shade to beige, but when you build your biz to break rules and dream big, a beige website is just a pale reflection of what makes you so special (literally).
Consider this my ~official~ application to help creative brands like you shine brighter.
Whether you’re a service pro who wants to book out months in advance, an online course creator itching to sell out your course consistently, an e-comm founder on a mission to drive more sales, or a solopreneur navigating the messy middle, my job stays the same: to brag about just how cool you are with a website design that feels as good (for you and your people) as it looks.
(The other part of my job is to try and convince you that data is cool. A girl can dream, right?).
I founded Zig Zag Creative to be more than just a website design studio. I wanted it to be a place where good people actually get to do the good work they’ve set out to do—without burning themselves out, doubting their abilities, or getting lost in the tech details of website design.
Experimenting, playing, and strategizing like it’s our full-time job (because it is)
1. Start with strategy, always
The first step is to put together a game plan to help your website convert even better.
After I review your onboarding answers, we’ll hop on a strategy call to chat through your goals, your audience (i.e. who they are, what they care about, what hesitations they may have), and your customer’s journey. I also share your sitemap on the call to walk you through the flow of your new site and how to lead visitors straight to the “book now” or “buy” button.
2. Design
I’ll design your homepage first to make sure we’re on the same page. After receiving your feedback, I’ll design the rest of your website, bringing your brand’s personality to life! You’ll get one round of feedback for your homepage to make sure the rest of the website is set up for success.
The typical timeline for this stage of the process for a 5-6 page website is ~1-2 weeks.
3. Development
Once the design is approved, I’ll bring your website to life on your chosen platform (Squarespace, Webflow, or Shopify). At this stage, you’ll get 2 rounds of feedback on the completed design to make sure you walk away with a website worth bragging about.
This is my favorite step, but don’t tell the others! 🤫 This is where I get to push the boundaries of the web platform to really make your website feel unmistakably yours.
4. Optimize for SEO & accessibility
A pretty website won’t do you any favors if it can’t be found on the internet. That’s why we make sure your new website is easy to read, smooth to navigate, and search engine optimized (think: title tags, meta descriptions, alt text are all added on the back-end so your front-end website looks good and performs even better).
Before launch, I make sure your website looks chef’s kiss on every screen size, optimize for SEO so Google can easily find you, and record live training videos so you can confidently take the reins beyond our collaboration.
In case you want to hear what it’s like working with me:
"You've ruined me for any other web designer & developer, and I mean that in the best way."
"Olivia came SO highly recommend, and I felt complete trust handing over the reins. She had the most beautiful balance of knowing what was fun/aesthetic AND what made sense for customer experience AND being so development savvy. It’s the triple threat I dreamed of.
Her communication is INCREDIBLE. She always kept me in the loop, and I truly felt like I had all her attention—even though I know for a fact she had other projects in the works. Her process was wonderful, and the end product was beyond my wildest dreams.
Knowing that I can call on Olivia and every deliverable will be 10x what I ever anticipated? That’s wild to me. Any project I have in my mind, I’m 100% throwing her way to dream up—because I think she’s one of the most talented designer/devs out there."
—Hanna M, Boundless Copy
"I can’t think of anything she could’ve done better—the process, communication, and her attention to detail were phenomenal!"
“Before working with Olivia, I was bit nervous because branding felt so subjective, and I was worried monthly’s vision might get lost in translation. But, Olivia made the process so much fun, helped me figure out exactly where the brand should head, and I am SO happy with how everything turned out.
It’s amazing how she did customer research, optimized for conversions, and made decisions based not only on aesthetics but also functionality.
monthly now looks more professional, complete, and whole. The new website beautifully tell our story and explain the functionality of period underwear, helping customers make better purchasing decisions. If you’re considering working with Olivia, DO IT. You won’t regret it.”
—Aiko P, monthly
“This rebrand pushed me to raise my prices, and I've already got 2 new inquiries booked!”
"Before working with Olivia, I’d been DIY-ing for a long time. I was embarrassed to show people my website and felt insecure whenever I posted anything online. It held me back from showing up fully.
Now I feel rejuvenated and confident—I finally have a real brand identity. I've had so many compliments about the rebrand and the gorgeous new site. I used to spend hours saving beautiful branding on my Pinterest board, and now I spend days admiring my own website!
If you found Olivia, you've hit the jackpot. She will be 100% dedicated to your brand story and vision, and elevate it to another level. But you're not just getting a rebrand—you're getting a conversion strategist too. She looks into the user journey, sitemap, points of interaction on the page, and makes sure your website is not just looking good, but converts well too."
—Leanne W, Leanne Wong & Co
“I've worked with over 7 developers at this point, and Olivia is my favorite.”
“I wanted a biggg makeover for my website—my old one was multiple years old with tons of bugs. I knew I wanted to start fresh with a new design and structure, and I needed a really skilled developer to make all my ideas come true.
I checked out the responsiveness and interactions on a lot of sites Olivia's built, including her own, and I was really impressed with how finished it felt. I gave Olivia so many pages to do and she did them so quickly and with so much attention to detail—she must have saved me like a month of work! But let's be real, if I did it myself, I would have had to sacrifice so many ideas because I wouldn't know how to execute.
If you have the chance to work with Olivia—TAKE IT! She is so generous with her time and effort, and I know she always puts in her best.”
—Alyssa N, ATNN Design
"Working with Olivia to design my website was an absolute dream!"
“I was excited to partner with an expert who showed genuine care in my business. Olivia listened to my feedback and embraced the changes I wanted to make, making me feel valued and understood. I feel so confident that my website is not only beautiful, but also functional and built to convert.
If you’re considering working with Olivia, DO IT! You’re going to enjoy the process so much because she will literally make your web dreams come true. Trust her with your vision, she’s the best!”
—Lucy S, Create Heart Work
"Olivia has been so great to work with! Her designs are fun and her understanding of our brand is SO thorough"
"We’ve worked with Olivia for our branding and website, and each time she’s been super in depth, helping my business partner and I gain a deeper insight into our look, feel, and audience. She's helped us define our brand and how we want to target our audience.
Having a place to send folks to and just being discoverable on the web is gonna be immensely helpful for us!"
—Jadah C, Red Eye Creative
I’ve been lucky enough to work with some seriously fun brands.
Is yours next?
Got questions about working together? I’ve got answers!
Do I need branding before designing my website?
I think the better question is, “Olivia, what would happen if I don’t like my branding before you design my website?”
Branding is the foundation your entire website is built on. Building a website without having branding you’re obsessed with would be like trying to drive a car without a steering wheel; you have nothing to guide you.
I think a big reason people hate their website is because they hate their branding (or they don’t know how to use it). Your website will only be as good as your branding, which is why I always say to start with a brand you are absolutely smitten with so I can work my magic on your website as well.
If you don’t have branding done already (or are looking to refresh your branding), you can add Brand Identity onto your Website Design package.
What website platform should I be on?
Which website platform to choose is highly dependent on your business’s needs. I design websites on Shopify, Webflow, and Squarespace.
Whether you already host your website on one of these platforms, are looking to switch platforms, or have no idea where to start, we can walk through what makes the most sense for your business.
Do you offer payment plans?
Yes! I offer payment plans up to 6 months, with the first $800 due upon signing the contract. If you’re ready to work together but need a longer payment plan, I’m happy to chat with you about it. Just let me know when you reach out about your project!
How far in advance should I reach out about working with you?
ASAP! We typically book out 2-3 months in advance.
What can I expect during onboarding?
Once I’ve confirmed we’re a good fit, you’ll get a link to book our kickoff call. This is where we’ll go deep on your website strategy together. Think: goals, structure, and overall vision.
Prior to our call, I’ll share your Notion Portal (aka your project HQ). Inside your portal, you’ll find an onboarding questionnaire to help me understand your brand, goals, and dream outcome inside and out + a website copy guide to make writing your website copy feel effortless. You’ll be able to track the full timeline, see live updates, and find every asset in one tidy spot.
Before we start our project, you’ll send over your brand assets & photos so I have everything I need to get started.
What do I need prepared to start a project with you?
For branding projects, come prepared with a good grasp on your brand vision and goals and be available for meetings, feedback, and communication during our project process.
For websites, you will need to have photography, brand assets, and copywriting completed prior to your project start date. We will provide a website copy template to help you overcome blank page syndrome, but if you’re struggling with your copywriting, we’re happy to connect you with our favorite copywriters!
My business is my baby. Will I lose creative control?
My job isn’t to cover up your vision, it’s to uncover your big brand goals and make them happen to the best of my ability, using my expertise and best judgment. I’ll learn everything about you and your people to create a website that is everything you dreamed of and more. The result is a digital home you can’t wait to show off, that feels 100% like you, and does the heavy lifting for you.
I just need a logo. Can you design it for me?
Nope, and for good reason! Having just a logo won’t brand your business effectively nor allow you to fully communicate your story and values. We specialize in strategic, story-led branding and website design that will place your business at the forefront of your industry. In order to make that happen, having just a logo won’t cut it.
Your days of having a website that don’t reflect your expertise are almost behind you
Book dreamier clients, land bigger opportunities, and become the talk of your industry with a website that does your brand justice.
