The Challenge: How do you brand wall paint in a way that feels modern and inviting to homeowners?

Dripd is a wall paint brand that offers fresh colors for homeowners to remodel their room, their living spaces, and ultimately, their lives. The business stays true to its motto “paint a happy home.” Dripd’s branding is clean and bold, allowing it to stand out along the shelves among its competitors’ busy packaging. The design is inspired by the Bauhaus art movement with its geometrical style, creating a look that speaks to both art lovers and construction workers alike.

Deliverables: Brand design, social media templates, 1 week timeline