Website redesign price: average cost for 2025

Thinking about giving your website a glow-up and curious about what it’ll cost? Website redesign price can vary, but I’ll cover what you can expect below.

Knowing what goes into the cost to redesign a website helps you budget smarter and make sure your site actually works for your business to get more leads and sales. As a website designer who works with solopreneurs and creators, I’ve seen firsthand how a strategic, well-planned redesign can help you stand out and get chosen.

Your website isn’t only about looks — it’s also your 24/7 salesperson and the first impression clients or customers have of your business. If it’s outdated or difficult to navigate, it can directly impact how people see and interact with your brand. This is why a redesign is worth the investment.

In this guide, we’ll break down website redesign pricing, what affects the cost, and practical tips to budget for your project so you can confidently plan your next steps for a site that works for you.

How much does a website redesign cost?

Website redesign services can run anywhere from a few hundred dollars to over $10,000. Minor tweaks and template updates are a smaller investment, while full custom sites cost a bit more. Many website designers, including myself, offer various options to meet you where you are.

What influences the cost to redesign a website?

Not all website redesigns are created equal. Here’s what goes into website redesign price:

• Site size & pages: More pages = more design, development, and testing. A simple site with a few pages costs less than a larger one with many pages. 
• Design complexity: Minimal refreshes, like updating colors, fonts, or layouts, require a smaller investment. Full redesigns with custom layouts, interactive features, and integrations take more time and money but deliver a better experience for your visitors.
• Functionality & features: Add-ons like booking systems, e-commerce, and lead capture forms can cost more but take your site to the next level.
• Content & search engine optimization (SEO): Copywriting, content restructuring, and SEO optimization are often beneficial during a redesign but can impact pricing. Even small copy updates can add up if there are lots of pages.
• Designer experience & type: Freelancers may cost less than agencies, but experience matters. A seasoned designer often uses strategy to ensure your site looks amazing and converts visitors into paying clients.
• Platform & technology: Squarespace, Webflow, Shopify, or WordPress all have different learning curves, integrations, and capabilities, which can impact pricing.

Website Redesign Pricing by Project Type

There are all types of redesigns, and the right project for you depends on your goals, current site, and budget. Here’s a breakdown of common project types and what they usually include:

• Refresh: A refresh focuses on minor updates using your existing branding, such as adjusting colors, refining layouts, or improving navigation. This is ideal if your site primarily works but could use a mini makeover.
• Simple redesign: A simple redesign updates your branding, layout, and copy, and may include a few new pages or custom elements. This is best for sites that need updates to improve user experience and conversions. 
• Full custom redesign: A full custom redesign starts from scratch and includes advanced features, fully custom layouts, and strategic copy. This option is for businesses that need a full revamp, whether you’re completely rebranding or need a new site that better supports your growth and goals.

How to decide which website redesign Is right for you

A lot of business owners start out with a DIY website (which is totally fine!) but eventually decide to invest in a redesign to match their expertise and where their brand is headed. 

Choosing the right kind of website redesign really depends on where your site is now, what you want it to do, and how much you’re ready to invest. Maybe your site just needs a few tweaks, like a homepage refresh or updated photos, to make it feel fresh again. Or it might be time for a bigger change, like reworking the whole design so it truly matches your brand and goals.

Some designers offer a range of packages or flexible services to meet clients where they are, while others stick to complete custom projects or may not include copy, branding, or SEO in their offerings. Check what’s included so you don’t end up paying for extras you don’t actually want.

For example, my signature Center Stage Web package includes a six-page custom website with mobile optimization, SEO setup, a strategy questionnaire, live site management training, and post-project support. This package is designed for entrepreneurs who are ready for a site that works for them 24/7. I’m also open to smaller projects for clients who just need a refresh or a simpler redesign.

Budgeting Tips for Website Redesign

Redesigning your website is an investment, but you can make it doable with practical budgeting and planning tips:

• Define your goals: Are you doing a full redesign or just a refresh? Get clear on your goals to keep your website redesign project focused and budget on track.
• Understand different price points: Small updates can cost a few hundred dollars, while full custom sites typically start at several thousand dollars. Knowing price ranges can help you plan without surprise costs. 
• Ask about payment options: Many designers let you spread payments over time. For example, I offer payment plans up to six months so you can pay the investment overtime.
• Think of your redesign as an investment: A strategic website redesign helps you stop playing small, attract aligned clients, and maximize your return on investment over time.

Website Redesign Price: FAQs

What is a good price for a website design?

A good price for website design depends on your goals, project scope, and the designer’s expertise. Minor refreshes typically start at a few hundred dollars, while full custom redesigns can cost $10,000 or more.

Is it cheaper to DIY website design?

It can save you money upfront to DIY your website design, but it often costs time business owners don’t have to spare, added stress, and lost opportunities. A professional designer helps make your site polished, user-friendly, and strategically optimized to convert, which ideally helps you earn more revenue in the long run.

How often should you redesign a website?

Most websites benefit from a refresh or redesign every three to five years. If your website has slow load times, an outdated design, or low conversions, it may be time for a redesign to make sure your site is working for you.

Website Redesign Price: Conclusion

The cost to redesign a website varies depending on your project type, features, and who you hire, but understanding the factors that influence price helps you plan accordingly. Whether you’re just updating a few pages or going all-in with a custom redesign, a strategic website is worth the investment.

Ready to finally have a website that reflects your expertise, wows your audience, and actually helps you earn money? I’d love to help you make that happen! 

Fill out a project inquiry form to learn more about working together, or subscribe to my newsletter to receive free brand-building tips in your inbox.