You’ve got the product. Now you just need a website that makes add-to-cart the obvious next step
We’ll work together to create a custom website that’s fun to browse, easy to navigate, and makes your brand an experience your people won’t want to leave (even after they’ve clicked “checkout” 😏).
Let's play
You’re either getting ready to go-to-market, currently selling DTC but want to ramp up sales, or prepping to pitch to retailer stores
Whichever stage of growth you’re in, you’re putting in the WORK:
You’ve got ambitious goals, like:
And you know you’re going to need a website that can catapult you into this new chapter of growth.
Literally, yes to everything 👀
If your website is your digital storefront, you’ve got just 0.05 seconds to get your customer through the “door”
A website that feels hard to navigate and boring to browse will make someone exit as quickly as they entered.
But when your website’s done well (i.e. strategy-driven, SEO-optimized, and fun to explore), you won’t have to worry about competing for shelf space because your website’s workin’ overtime to sell for you.
Now, before you start imagining yourself endlessly tinkering with Shopify theme editor and adding another task to your already mile long to-do list… ⤵️
The custom Shopify strategy & web design service for ambitious consumer brands who refuse to play small
The custom Shopify strategy & web design service for ambitious consumer brands who refuse to play small.
We’ll make your website feel like a playground: fun to explore, easy to navigate, and the very thing your customers won’t want to leave even after they’ve hit the “checkout” button (because with a website and product so good, how could they not?? 😏).
You’ll experience a smooth website build from beginning to end, and have a collaborative partner (that’s me!) supporting you every step of the way.
You’ve already invested a lot (of time and $$$) on your branding and packaging
You want to make sure you’re calling in the right people, building desire around your product, and getting them to the other side of the checkout page seamlessly, right from the get-go.
And you know what? I don’t blame you one bit! The idea of winging it—in this economy?!—sounds like two steps back when you know you’re ready to propel your business forward.
That’s why we kick-off with your website’s strategy to make sure it’s speaking your customer’s language (resonance = higher conversions!) while also looking really freaking good. You could say we’re putting the ‘fun’ back in functional. 😏
In order to ensure your Shopify website pulls its weight, we’ll break down:
Your Goals (the big ones)
Aside from speaking to your customers, your website should reflect your ultimate business goals. We’ll take your dreams and desires into consideration when we build the road map for your website so every decision and every click leads toward your end goals.
The Who (your customers)
We’ll identify who, specifically, is shopping your products, what they’re experiencing, and what their biggest hesitations are (key).
The What (your product)
We’ll discuss what makes your product good and different from everything else on the market, and how we can incorporate key messaging into your website to make it crystalclear what you’re selling.
The Why (your selling factor)
This is where sales psychology meets practical application. We’ll answer questions around why your people should care about your product, what the value exchange is beyond the product, and what would make someone want to hand over their email (or credit card). We’ll also discuss the kind of relationship you want to build with your audience and what incentives you’d be willing to offer at launch to build desire from day one.
The How (how it all comes together)
We’ll look at your website’s sitemap together and make sure the structure makes sense. We’ll also chat about potential apps, conversion opportunities, and how to increase retention rates too to ensure your website puts in the heavy lifting so you can get back to the work that delights you most.
What it looks like when you have a website world your dreamiest customers can escape into
Stronger Positioning
When you have a website that reflects your brand, your goals, and your community, you carve a place in your industry (and in your ideal customer’s mind) that feels truly unique.
Increased Opportunities
The more recognizable and clear your brand is, the more opportunities may come your way beyond just selling direct-to-customer. Think about it: brand collaborations, features, and dream partnerships often arise when people ‘get’ what you’re all about.
Higher Conversions
Your custom website will be as playful as it is functional, so your ideal customers won’t just understand your product, they’ll crave it. We’ll ensure your website is optimized for clarity while also prioritizing fun visuals that feel true-to-you.
When you book your project, you can rest assured that you’ll be supported at every stage:
From kick-off to post-handoff support, I want you to feel confident launching your brand into the world. Take a peek at everything that’s included when you book Shopify Playground.
- Website strategy workshop to strategize a sitemap primed to convert
- 1 Landing page design to collect waitlis...
- 5 pages designed and developed in Shopif...
- App installation and setup (up to 3)
- Product upload (up to 10) + a tutorial on how to add more if you offer 10+ SKUs
- Legal and 404 pages included
- Mobile & device optimization for a smooth and delightful experience across all platforms
- Optimized for SEO and accessibility for maximum visibility
- Site management training so maintaining your website post-project is a breeze
- Two week post-handoff support to make sure you feel confident launching your site
- Two rounds of revisions
- Partnered with a web designer who has the eye for design, the skill for development, and the determination to help you succeed
$1,300 x 5 months
Every website project becomes a mini world worth stepping into
Designed with your brand, your vision, and your people in mind. Take a peek through some of the worlds I’ve helped build for brands across various industries.
And if you’re the kind of person that loves a good rec (same)
"You've ruined me for any other web designer & developer, and I mean that in the best way."
"Olivia came SO highly recommend, and I felt complete trust handing over the reins. She had the most beautiful balance of knowing what was fun/aesthetic AND what made sense for customer experience AND being so development savvy. It’s the triple threat I dreamed of.
Her communication is INCREDIBLE. She always kept me in the loop, and I truly felt like I had all her attention—even though I know for a fact she had other projects in the works. Her process was wonderful, and the end product was beyond my wildest dreams.
Knowing that I can call on Olivia and every deliverable will be 10x what I ever anticipated? That’s wild to me. Any project I have in my mind, I’m 100% throwing her way to dream up—because I think she’s one of the most talented designer/devs out there."
—Hanna M, Boundless Copy
"I can’t think of anything she could’ve done better—the process, communication, and her attention to detail were phenomenal!"
“Before working with Olivia, I was bit nervous because branding felt so subjective, and I was worried monthly’s vision might get lost in translation. But, Olivia made the process so much fun, helped me figure out exactly where the brand should head, and I am SO happy with how everything turned out.
It’s amazing how she did customer research, optimized for conversions, and made decisions based not only on aesthetics but also functionality.
monthly now looks more professional, complete, and whole. The new website beautifully tell our story and explain the functionality of period underwear, helping customers make better purchasing decisions. If you’re considering working with Olivia, DO IT. You won’t regret it.”
—Aiko P, monthly
“This rebrand pushed me to raise my prices, and I've already got 2 new inquiries booked!”
"Before working with Olivia, I’d been DIY-ing for a long time. I was embarrassed to show people my website and felt insecure whenever I posted anything online. It held me back from showing up fully.
Now I feel rejuvenated and confident—I finally have a real brand identity. I've had so many compliments about the rebrand and the gorgeous new site. I used to spend hours saving beautiful branding on my Pinterest board, and now I spend days admiring my own website!
If you found Olivia, you've hit the jackpot. She will be 100% dedicated to your brand story and vision, and elevate it to another level. But you're not just getting a rebrand—you're getting a conversion strategist too. She looks into the user journey, sitemap, points of interaction on the page, and makes sure your website is not just looking good, but converts well too."
—Leanne W, Leanne Wong & Co
“I've worked with over 7 developers at this point, and Olivia is my favorite.”
“I wanted a biggg makeover for my website—my old one was multiple years old with tons of bugs. I knew I wanted to start fresh with a new design and structure, and I needed a really skilled developer to make all my ideas come true.
I checked out the responsiveness and interactions on a lot of sites Olivia's built, including her own, and I was really impressed with how finished it felt. I gave Olivia so many pages to do and she did them so quickly and with so much attention to detail—she must have saved me like a month of work! But let's be real, if I did it myself, I would have had to sacrifice so many ideas because I wouldn't know how to execute.
If you have the chance to work with Olivia—TAKE IT! She is so generous with her time and effort, and I know she always puts in her best.”
—Alyssa N, ATNN Design
"Working with Olivia to design my website was an absolute dream!"
“I was excited to partner with an expert who showed genuine care in my business. Olivia listened to my feedback and embraced the changes I wanted to make, making me feel valued and understood. I feel so confident that my website is not only beautiful, but also functional and built to convert.
If you’re considering working with Olivia, DO IT! You’re going to enjoy the process so much because she will literally make your web dreams come true. Trust her with your vision, she’s the best!”
—Lucy S, Create Heart Work
"Olivia has been so great to work with! Her designs are fun and her understanding of our brand is SO thorough"
"We’ve worked with Olivia for our branding and website, and each time she’s been super in depth, helping my business partner and I gain a deeper insight into our look, feel, and audience. She's helped us define our brand and how we want to target our audience.
Having a place to send folks to and just being discoverable on the web is gonna be immensely helpful for us!"
—Jadah C, Red Eye Creative
Having a website that builds desire for your product feels like getting the most coveted shelf space at your dreamiest retailer, without the space limitations
Perfectly situated at eye-level. Enticing to look at. The kind of thing that stands out even when there’s other options all around it—and has customers coming back for more.
BTW, I’m Olivia! I’ve never been interested in building just websites for my clients.
Over the last several years working as a brand and website designer, I’ve learned a thing or two about how to get my clients noticed in their industry. The secret? Building a website for them that feels immersive, gets their customers curious, and keeps them on the page until add-to-cart becomes the obvious next step.
Whether you’re just getting ready to launch your product online or you’re gearing up to pitch to retailers, your website is your competitive advantage when done well.
That’s why every decision we make and every visual I design for you is thoughtfully executed to lead your people where they need to go, while also making it a fun experience for them to enjoy along the way.
Because if there’s one thing I know about you, it’s that your product isn’t boring. So why settle for a website that is?
Spoiler: you don’t. 😉
Shopify Playground is for the creative brand who wants that extra TLC
If you’re the kind of biz who’s looking for:
Tag me in for the smoothest web design experience from brainstorm to build-out
1. Strategy
Strategy serves as the North Star for every website project so we devise a game plan to make sure your website works strategically for you, beyond our time together.
We get clear on who your brand is for, what your brand’s story is, and why your brand is different than everyone else on the market (i.e. your positioning) to create a compelling narrative we can then translate into a visual world. Think: fun visuals, interactive elements, and unique sections (i.e. product specs, answering buyer hesitations, etc.) designed to lead your customers straight to the “buy” button.
2. Design
This is where we get to play! Once we’ve nailed down your strategy, we’ll experiment with different designs to layer in the fun, while also making sure your website is primed to convert. This might sound controversial, but I actually don’t start with a theme select. As a developer, I know what’s possible when I’m designing your site so I like to consider all the possibilities of what we can do (ahem, how we can color outside the lines) to ensure your website feels truly yours.
I’ll design your homepage first to make sure we’re on the same page. After receiving your feedback, I’ll design the rest of your website for you to review.
3. Development
Once the design is approved, I’ll bring your brand world to life on Shopify. Translation: you kick back knowing your dream website is in the works while I get to work.
At this stage, you’ll get 2 rounds of feedback on the completed design to make sure you walk away with a website that actually works.
4. Optimize & Launch
This is where we put on our lab coats (kidding) and go through a rigorous testing process to make sure everything on your brand new website is working properly. Namely, add-to-cart buttons, toggle sections for potential customers to learn more about your product, and (most importantly) your checkout page. Next step: time to launch!
After launch, you’ll also get two weeks of complimentary post launch support to ask me any questions about your website, make sure everything runs smoothly, and feel confident managing your site moving forward.
Got questions about working together? I’ve got answers!
Do you offer payment plans?
How far in advance should I reach out about working with you?
Do I need to pay for a premium Shopify theme?
Do you offer branding or packaging?
Will you help maintain the site after it’s done?
Can’t I just DIY my Shopify website?
People eat with their eyes first. Let’s make sure your brand looks like a whole damnfeast.
This is gonna be fun!
