Digital planning brand helping individuals get organized
Digital Court aims to help individuals find their peace of mind by providing customizable digital planners and by breaking down the planning process into simple, digestible steps.
Courtney, the founder of Digital Court, believes that digital planning should be inclusive, accessible, and fun! Her goal is to make digital planning as easy as possible so small business owners, busy moms, and overwhelmed students can incorporate more structure into their lives.
When Courtney approached us in 2024, she was ready to expand Digital Court beyond its thriving TikTok community. Together, we created an inviting brand identity, website, and sales page that would showcase her beginner-friendly digital planning course, offer free resources, and provide mentorship opportunities.
Brand design
Webflow web design
Webflow development
Sales page design
2.5 months
2024
Loud yet approachable digital planning for all
When researching digital planning brands, we noticed that an overwhelming majority of businesses in the industry leaned towards a traditional, neutral look.
In order to differentiate Digital Court and authentically represent its founder, we decided to push beyond the minimalist look. The goal was to create a warm, inviting, and vibrant brand identity that would help Digital Court stand out in the market.
Beginning with the logo, we chose a typeface that felt bold, yet organic, reflecting Courtney’s energetic and extroverted personality. We wanted to stay away from a sharp serif font, and decided to use a typeface that had subtle curves and softer edges.
Loud yet approachable digital planning for all
When researching digital planning brands, we noticed that an overwhelming majority of businesses in the industry leaned towards a traditional, neutral look. In order to differentiate Digital Court and authentically represent its founder, we decided to push beyond the minimalist look. The goal was to create a warm, inviting, and vibrant brand identity that would help Digital Court stand out in the market.
Beginning with the logo, we chose a typeface that felt bold, yet organic, reflecting Courtney’s energetic and extroverted personality. We wanted to stay away from a sharp serif font, and decided to use a typeface that had subtle curves and softer edges.
For the color palette, we chose warm and inviting colors, incorporating Courtney’s love for pink as a nod to her personal brand. The palette mirrors the loud yet approachable nature of Digital Court.
Color Palette
Loud yet approachable digital planning for all
When researching digital planning brands, we noticed that an overwhelming majority of businesses in the industry leaned towards a traditional, neutral look. In order to differentiate Digital Court and authentically represent its founder, we decided to push beyond the minimalist look. The goal was to create a warm, inviting, and vibrant brand identity that would help Digital Court stand out in the market.
Beginning with the logo, we chose a typeface that felt bold, yet organic, reflecting Courtney’s energetic and extroverted personality. We wanted to stay away from a sharp serif font, and decided to use a typeface that had subtle curves and softer edges.
For the color palette, we chose warm and inviting colors, incorporating Courtney’s love for pink as a nod to her personal brand. The palette mirrors the loud yet approachable nature of Digital Court.
Loud yet approachable digital planning for all
When researching digital planning brands, we noticed that an overwhelming majority of businesses in the industry leaned towards a traditional, neutral look. In order to differentiate Digital Court and authentically represent its founder, we decided to push beyond the minimalist look. The goal was to create a warm, inviting, and vibrant brand identity that would help Digital Court stand out in the market.
Beginning with the logo, we chose a typeface that felt bold, yet organic, reflecting Courtney’s energetic and extroverted personality. We wanted to stay away from a sharp serif font, and decided to use a typeface that had subtle curves and softer edges.
For the color palette, we chose warm and inviting colors, incorporating Courtney’s love for pink as a nod to her personal brand. The palette mirrors the loud yet approachable nature of Digital Court.
