Systems and client experience expert
Create Heart Work creates digital stationery to take the hustle out of everyday life and make more time to focus on the things you love. Through modernized planners, journals, inserts, stickers, and more, their stationery inspires women to slow down, simplify, and find planner peace.
Create Heart Work is unique because they wrap all of their products with “heart work” and the excellence that comes from God. Lucy Serrano, the founder, prays over every single product and gives her customers a glimpse of God’s love and peace as a Christian creative.
Lucy came to us to redesign her Shopify website after receiving fresh brand assets from Brighten Made. Our goal was to create a bright and inviting digital home for Create Heart Work that would reflect her new brand identity and feel like a playful space for her audience to explore.
Results
274% increase in sales, 429% increase in orders, 195% increase in conversions within 90 days of launching.
Brand Design
Website Design
Website Development
3 months
2024
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Enter into the whimsical world of Create Heart Work
Create Heart Work stands out in the digital planning world because they lean more into a personal brand rather than a business brand. The founder Lucy Serrano has built a super engaged community by sharing her Christian lifestyle alongside her love for digital planning.
When we kicked off this project, we started by reviewing Create Heart Work’s brand strategy, which laid out their mission, audience, and positioning. Through deeper research, I found that most of Create Heart Work’s competitors simply posted their products instead of leading with their point of view. I also noticed that they all leaned into a neutral aesthetic that made them kind of blend together visually.
Coming into this project, Create Heart Work had a strong brand that we were able to differentiate even further. Through whimsical, bright design and warm, approachable messaging, we made sure that Lucy’s website felt as unique and inviting as the community she built.
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Working with Olivia to design my website was an absolute dream!
I was excited to partner with an expert who showed genuine care in my business. Olivia listened to my feedback and embraced the changes I wanted to make, making me feel valued and understood. I feel so confident that my website is not only beautiful, but also functional and built to convert.
If you’re considering working with Olivia, DO IT! You’re going to enjoy the process so much because she will literally make your web dreams come true. Trust her with your vision, she’s the best!
View more of our work
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Ready for a brand and website that is backed by strategy and kicks boring in its teeth?
We don't design pretty for the sake of pretty. Our work is backed by strategy so you can gain more trust, more sales, and more visibility with your dream audience.
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